DUTCH MUSEUM POSTER. 1985Ц1997

exhibition

23.03 - 02.07.2017

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Program: [Exhibitions]

  NCCA Volga-Vyatka region branch incorporated into ROSIZO
MCI Tula Historical and Architecture Museum
with participation of the Embassy of the Kingdom of the Netherlands in Russia
present the exhibition

DUTCH MUSEUM POSTER. 1985–1997


March 23 — July 02, 2017
in the frames of the Graphic Study program
from the collection of the Tula Historical and Architectural Museum

Poster is one of the favorite genres of graphic designers. Currently, the Dutch school is, without exaggeration, the best in the world; it generates exemplary design - haute couture of the craft. More often than others, the Dutch poster designers work on the brink of the high art, they create objects-ideas, objects-benchmarks setting trends for the whole art branches and movements. Basing on traditions of painting and graphics of the Northern Renaissance great masters, on experiments of the Dutch modernists of the beginning of the 20th century, they create ultramodern design which penetrates all spheres of life: from packaging to theater and museum poster.
Contemporary design of the Netherlands combines seemingly incompatible: brevity and virtuosity, epatage and depth, concreteness and passion for absurdity.

In November 2015 a famous Russian designer, art historian, collector, editor Vladimir Krichevskiy donated a collection of Dutch posters to the Tula Historical and Architectural Museum. This collection in unique, because it is the only collection of Dutch posters of such level in Russia. The selection of 95 sheets includes names of the prominent artists: Jan van Toorn, Anton Beeke, Lies Ros, Marten Jongema, Lies Reitsma, as well as of well-renowned graphic studios: Studio Dumbar, Hard Werken, UNA, Samenwerkende Ontwerpers, Wild Plakken.

The exhibition at the Nizhny Novgorod Arsenal includes around 40 selected museum themed posters and print works accompanying museum exhibitions: tickets and invitations, booklets and postcards. Commercial and informational videos of Dutch museums, including those which commissioned the represented posters, will be displayed on monitors.

Opening of the exhibition will take place on March 22 at 19.00.
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Opening hoursL Tue. - Sun. 12.00 - 20.00.
Tickets: 150 rub., discount tickets - 100 rub.
Free admission on Wednesdays.
Address: Nizhny Novgorod, Arsenal, Kremlin, building 6.
Phone: 8 (831) 422 45 54. www.ncca.ru/nnovgorod

2014предыдущий мес€цследующий мес€ц
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Kremlin, bld. 6, Arsenal, Nizhny Novgorod. +7 (831) 422 75 55  © National centre for contemporary arts. Developement [artinfo]. [Andrey Velikanov]'s design